PPC stands for pay-per-click, PPC is a model of digital marketing in which advertisers pay an amount of fee each time one of their ads is clicked.

In this digital marketing training course Sikar, we consider three powerful PPC tools.

1) Google analytics

 

2) Google webmaster

 

3) Google Adsense

 Google analytics:-

“What gets measured, gets managed”

:Peter Drucker, management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation.(source:wikipedia)

Google analytics is a free web analytics tool officially offer by Google, that analytics and tracks your all web traffic it can be organic or paid.

What will you analyse with Google analytics:

• Tracking all over traffics.
• Set goals.
• Integration with Adword.
• Bounce rate.
• Traffic channel.
• Traffic source.
• Filter web traffic.
• Track campaigns etc.

Google Webmaster

Google Webmaster Tools as knowing Google Search Console is also a free tool from Google for check index status, crawl error, Security Issues, Links to Your Site etc.

What will you learn with Google Webmaster Tools?

• Identify outbound links coming to your website.
• Identify top valuable keywords from your website.
• Find broken links & URL your website.
• Identify crowing errors.
• Fetch as Google.
• Sitemap submission.
• Security issues etc.