Email is an essential tool for direct online marketing.

If you don’t know much about email marketing techniques, then read this article, carefully

Email marketing is a form of direct marketing in the digital marketing world.

The reason of sending email to depend on the business Norms and their Goals want to achieve.

An email can be an offer, product/services, promotion, new product launch, special discount, newsletter, information etc.

The benefits of Email Marketing for your business?

1) Email marketing can reduce the overhead cost of your business marketing campaign.

2) Email marketing gives you the opportunity to directly target your customers.

3) An email is a real-time message.email marketing

4) Email marketing can be reduced your time & effort.

5) Direct email or personal email is the best way to Build consumer loyalty.

6) easy to monitor your audience.

Did you know this?

  • Sending an email is 40 times more effective at acquiring new customers than Facebook and Twitter or any social network. -(Source:mckinsey.com)
  • In 2011, mobile accounted for 8% of email opens, compared to 2015 with 55% opens on mobile.-(Source: Litmus, 2016)
  • 61 percent of consumers like weekly promotional emails and 28% want them even more frequently. (Source: BlueCorona, 2017)
  • Nowadays everyone has the smartphone, 48% of emails are opened on a smartphone. (Movable Ink, 2015)
  • Women click 10% more often than men on mobile emails. (Tailored Mail, 2012)
  • An email had a median ROI of 122%– more than four times higher than other marketing formats, including social media, direct mail and paid search. (maropost )

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